Despite a last-minute heatwave, summer is slowly but surely fading from view. While we're sad to see the ice cream strolls, BBQ parties and patio season disappear with it, one thing we're glad to see the back of is "bikini season."

For months leading up to it, we were reminded of the need to be "beach body ready" in time for cottage and poolside hangs. What if, instead of changing the way we looked annually and committing to fad diets, we changed the way we thought about our bodies? 

Swimco, Western Canada’s leading swimwear retailer, is on a mission to celebrate body positivity and help every body - yes, every body - feel good half naked. The Canadian-born and female-founded brand has been dedicated to inspiring confidence for over 40 years, and while they may have expanded – from a small mail order company in a Calgary basement to the swimwear powerhouse we know them as today – their ideology has always remained the same; to help you love your body exactly the way it is.

Swimco believes in finding the swimsuit that fits your body and makes you feel fantastic. How do they do it? Two words: Real models. This month will see Swimco's third #swimsuitmodel photoshoot take place, featuring eight real models from across Canada. So when you go in store, you'll see models that look just like you.

Swimco has 24 locations across Canada and an online store – so whether you want personal fit advice from Swimco’s Fit Experts in store or from the comfort of your living room, they've got you covered. Choose from styles for women, men, kids, fitness, plus sizes and specialty swimwear.

So whether you're travelling somewhere warm this winter or anticipating next summer's swimsuit season, Swimco will help you find a suit you can feel confident rocking on the beach or by the pool. Because what makes a body beautiful isn't how it looks, but how it lives. 

This post is brought to you by Swimco.