The 90s are trending in a big way, with many people feeling nostalgic for a simpler time. That mood extends to travel, too, as wayfarers increasingly look for vacations that feel comfortable, familiar and genuinely restorative.

Myrtle Beach in South Carolina isn’t just a sun-soaked escape for Canadians looking to trade winter for warmer shores.

It’s also a memory bank — packed with reminders of classic family road trips to the beach and, for many Canadians, their very first seaside vacation.

4 great reasons to visit Myrtle Beach

Can-Am down

Brookgreen Gardens, a sculpture garden and wildlife preserve, near Murrells Inlet outside Myrtle Beach

If you’re looking for value on vacation (and who isn’t?), Myrtle Beach helps you make the most of your time at the beach. Canadians can take advantage of special events and deals during Can-Am Days and beyond. This year marks the 65th Annual Can-Am Days, with discounts on resorts, golf and attractions available simply by showing a valid Canadian ID.

Across Myrtle Beach’s 14 unique communities, visitors can discover everything from laid-back beach towns to buzzing waterfront districts. Find the perfect bite, dip your toes into coastal culture, and explore value-added deals at CanAmDays.com as you plan your getaway to Myrtle Beach.

Beach, please

Myrtle Beach | A couple holds hands in the sea in Myrtle Beach

Myrtle Beach stretches along 100 kilometres of pristine South Carolina coastline — a tonic any time of year, but especially welcome during the long winter stretch back home. Many Ontarians grew up vacationing here in the 90s and early 2000s. But this is the beach you remember — rediscovered.

The sun-kissed coastal destination has evolved, with oceanfront stages hosting live music, diverse seafood restaurants, charming waterfront communities, and adventures ranging from watersports to dolphin cruises. Myrtle Beach has grown up a little — and it might be time to come see it again for yourself.

Boardwalk this way

Myrtle Beach | A panoramic shot of the Second Avenue Pier, boardwalk and SkyWheel at Myrtle Beach

The Myrtle Beach Boardwalk & Promenade is where the energy really comes alive, extending the fun long after the sun dips below the horizon. The views from the top of the SkyWheel are unforgettable — especially after dark, when it glows above the shoreline. Music lovers can catch concerts at Plyler Park, while Wednesday nights bring fireworks over the ocean.

Stroll the sand between the 14th Avenue and 2nd Avenue Piers, soaking up the buzz of beachfront shops, restaurants and classic seaside attractions. The boardwalk itself recently received an eco-friendly makeover, now featuring recycled plastic boards in nine colours — making it more accessible and sustainable for many future visits to come.

Yes, chef!

Myrtle Beach | A shrimp boil at Tidal Creek Brewhouse in Myrtle Beach

With more than 2,000 restaurants, Myrtle Beach gives your taste buds a vacation of their own. The region is home to countless time-honoured seafood spots, many offering jaw-dropping waterfront views. Sea Captain’s House, a 1930s oceanfront home, has been serving country-style seafood and chops since the early 1960s — earning a boatload of accolades along the way.

Myrtle Beach | A hand holds a plate of chicken, mac and cheese, collard greens and cornbread at Big Mike's Soul Food in Myrtle Beach

Be sure to try the region’s famous Calabash-style fried shrimp, oysters and grouper, alongside Southern classics like shrimp and grits, she-crab soup, and slow-smoked BBQ favourites including pulled pork and ribs. Rediscover the beach generations of Canadians grew up with — where oceanfront stays, family-run motels and classic beach traditions deliver value and memories in the making.

Start planning your Myrtle Beach getaway at visitmyrtlebeach.com